Industry & CEO POV

There's an affiliate boom underway. Here's what's driving it.

AI is bringing a wave of new affiliates into performance marketing. The Aragon Company's CEO on the four forces driving it – and what it means for networks and

Exploring Key Trends in Performance Marketing: Insights from The Aragon Company CEO

The Aragon Company's CEO on the 2026 trends reshaping performance marketing: AI on the call, AI search, attribution shifts, and channel durability.