Industry & CEO POV

The Context Layer, Not the Model: Why the AI You Already Bought Isn't Changing How the Business Runs

Most companies bought the same AI tools and saw little change. Why the context layer, not the model, decides whether AI changes how a business runs.

There's an affiliate boom underway. Here's what's driving it.

AI is bringing a wave of new affiliates into performance marketing. The Aragon Company's CEO on the four forces driving it – and what it means for networks and

Exploring Key Trends in Performance Marketing: Insights from The Aragon Company CEO

The Aragon Company's CEO on the 2026 trends reshaping performance marketing: AI on the call, AI search, attribution shifts, and channel durability.