The Context Layer, Not the Model: Why the AI You Already Bought Isn't Changing How the Business Runs
Most companies bought the same AI tools and saw little change. Why the context layer, not the model, decides whether AI changes how a business runs.
Todd Stearn
Chief Executive Officer
Todd Stearn is the founder and Chief Executive Officer of The Aragon Company, the parent of Aragon Advertising, Aragon Premium, Vibrant Performance, and The Money Manual.
Connect on LinkedInArticles by Todd Stearn
There's an affiliate boom underway. Here's what's driving it.
AI is bringing a wave of new affiliates into performance marketing. The Aragon Company's CEO on the four forces driving it – and what it means for networks and the affiliates who want to win.
Exploring Key Trends in Performance Marketing: Insights from The Aragon Company CEO
The Aragon Company's CEO on the 2026 trends reshaping performance marketing: AI on the call, AI search, attribution shifts, and channel durability.
The Aragon Company: our company of brands
The Aragon Company is the performance-marketing group behind Aragon Advertising, Aragon Premium, Vibrant Performance, and The Money Manual.
Building High-Performance Marketing Teams in Remote Environments
Explore how data analytics can transform your marketing approach, helping you make informed decisions that lead to better customer acquisition and retention.